The Columbia (SC) Chapter of The Links, Incorporated began hosting an annual Holiday Brunch in 1990 to support the funding of the Links Scholars program. Since its inception, the Holiday Brunch has grown into the inaugural holiday event for Columbia. The Holiday Brunch is now typically held on the first Saturday of December in even numbered years. Due to its popularity, the fundraising dollars raised from the Holiday Brunch helps to fund all the Chapter's programs from the Links Scholars to the care packages for students stranded at local colleges during the COVID-19 pandemic.